Center for Business Training, a part of the Chamber of Commerce, has a long tradition in higher education programs and vocational training. As a friendly educational institution, they make special efforts with their students to facilitate their journey towards their professional goals. We assisted them with a new identity and both online and offline advertising campaigns that amusingly showcase studying at the Center for Business Training. With the campaign for higher education, we playfully drew attention to those who take a long time to decide on their studies and are faced with the fear of enduring arduous and prolonged efforts to reach their goal. Animals known as the slowest in the animal kingdom were humorously portrayed as superheroes who, with the help of accelerators, soar higher and farther than expected. This witty concept addresses the idea that with the right educational partner, one can achieve more, and the Center for Business Training is here to help.